The corporate landscape is littered with the unfortunate results of failed IT projects. Any number of factors can account for tech initiatives that don’t work out. But it’s a good bet that if a project is launched without any real consideration for business goals or specific problems to be solved, it will not end well or at the very least will not be as successful as it might have been.
While there’s nothing wrong with experimentation for the right reasons and in the proper context, investments in technology for technology’s sake can be huge and costly mistakes. There should be a business reason for deploying a new service or technology, if none other than to evaluate whether it’s delivering on objectives.